On March 22, 2011 (Beijing Time March 23), 2011 American Engineering Machinery Exposition CONEXPO (Las Vegas Engineering Machinery Exposition) was opened ceremoniously. With ten sets of equipment including hoisting machinery, earth moving machinery, road building machinery and special machinery that were developed dedicatedly for North America market, XCMG took part in this gathering of engineering machinery for the 6th time.
XCMG took the lead in participating in the CONEXPO since 1990s. From the merely participation at the first stage to the eagerness at present, XCMG, who is one the world top 10 engineering machinery manufacturers, has gradually become the focus of international market. With approximately 2,000 m2 exhibition area and magnificent customer reception area, the splendid products attracted the favor of the dealers and customers from U.S., Canada, Brazil, Chile, Peru, and Australia. The exhibition situation of XCMG was comprehensively covered by various media, including CCTV, Xinhua News Agency, and Sina Finance.
Since the global financial crisis in 2008, XCMG altered the international market strategy, mobilized all resources and channels, plotted and expanded world market, grasped a mass of large orders, and enhanced the cooperation relationship with a mass of major customers. XCMG has become a leading brand in the local markets of Poland, Kazakhstan, Russia, India, and Brazil. In 2010, the export amount of XCMG to merely Brazil surmounted 100 million US$. XCMG achieved great promotion in the overall world market share and was ranked the first place in Chinese engineering machinery industry in terms of export revenue and total export of 5 major machineries.
XCMG pays high attention to America market and will invest heavy capital to establish XCMG industrial zone in Brazil and other countries and establish customer service center in U.S. and other countries, in order to realize the localized capital raising and talent collection in various foreign markets, the localization in terms of spare parts, services, supporting facilities, and talents, and build with full efforts XCMG into one mainstream supplier in the world engineering machinery market. XCMG is aimed to achieve 3 billion US$ overseas sales revenue in 2015 and become one of world top 5 engineering machinery manufacturers.