On November 14, 2011, China Engineering Technology Expo opened at the serviceman club in the Venezuelan capital of Caracas. Among attendees were the Chinese ambassador to Venezuela, Venezuelan ambassador to China and Venezuelan minster of commerce. As the market that has contributed the largest order to China’s construction machinery industry, Venezuela has drawn wide industry attention by delivering the exhibition. This time, XCMG showed up with several advanced technologies and achieved good publicity effects. During the exhibition, Rocio Maneiro, Venezuelan ambassador to China, visited XCMG’s booth, inquiring into the progress of the order between XCMG and Venezuela. A couple of Venezuelan media outlets interviewed XCMG exclusively and made appointments for TV interviews. “China Engineering Technology Expo” is a large annual overseas national exhibition organized by the Ministry of Commerce of China. The previous nine editions of the exhibition were delivered by countries including UAE, Brazil, India, Uzbekistan, Indonesia, Vietnam, Canada and Russia. The tenth edition has drawn close attention from both countries, and has played a positive role in helping XCMG to exchange corporate innovative achievements and advanced technologies and to enhance corporate popularity.