Recently, XCMG has successfully exported a ZL50G loader to Portugal, marking its first entry into the Portuguese market. It is well known that as a region abundant with high-end construction machinery products, Europe sets extremely high standards for the entry of equivalent foreign products. In addition, due to European Debt Crisis, the overall economy of Portugal is on a downward trend with weakening demand. In order to gain access to the Portuguese market, XCMG has speeded up the process of authentication; meanwhile, it has adjusted its machine configuration by adding independent cooling system in accordance with the needs of its Portuguese client. With sincere attitude, smooth communication, appropriate sales skills and good reputation, XCMG won the purchase order from its Portuguese client, making the first breakthrough in the Portuguese market. So far, the loader has been delivered, and it has gained positive feedback. The client is willing to purchase more in the future.