March 20, 2013
In a roaring start to the new year, Shantui's Brazil subsidiary has signed an agreement with a Latin American client worth $14 million. The order, signed in late February, will deliver 152 units to a Latin American customer for an agricultural development project. The contract covers several lines and multiple series of Shantui products, such as bulldozers, motor graders, wheel loaders, excavators, rollers, and forklifts. Shantui hopes that this sale will not only develop Shantui's brand awareness in the region, but also lead to further cooperative projects in the future.
In recent years, the economic development of Latin America has led to a increase in infrastructure spending, attracting the interest of China's construction machinery industry. With a digestible domestic capacity of over $1 billion and an annual market growth rate of 67%, the Latin American market has become a huge target for Chinese exporters. However, this increase in attention has led to resistance from local markets, such as an increase in tariffs in Brazil and various trade barriers in other countries. Therefore, in the face of this resistance, Shantui's sale proves that though diligence, its products can still be competitive in the ever-expanding Latin American market.
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