The first SEMATECH SHOW was held on Oct. 16, 2013 on a farm in Tambaú which is a very strong region in the ceramic segment. We displayed machines of SEM616B, SEM638 and SEM658. There is an interesting barbecue with music, attracting 60-70 participants to join us, who get welcome kit with customer bag, cap and pen as a gift and thanks for their coming. We are also very honored to invite consultants from Bank of Caterpillar to be there.

Through this successful event, we develop the relationship with the major association of the region with immediate results/partnerships and drive SEM brand awareness as well.