From November 12 to 16 2014, the exhibition of international agricultural and horticultural machinery (EIMA) of Bologna, Italy was held in Bologna, Italy. This is the largest agricultural and horticultural machinery exhibition in the world currently. Excellent agricultural machinery manufactures from home and abroad came to this exhibition. With the purpose of providing comprehensive agricultural machinery solutions that are suitable for European local orchards and the ground operation condition, Foton Lovol heavy industry showed its TE254, TB504 narrow wheel track and LM854 new tractors, becoming the highlight of this exhibition.

In order to realize the globalization management strategy, Foton Lovol heavy industry continuously strengthens its product quality and improves its core competitiveness. Foton Lovol established the agricultural equipment European technology center in Bologna, Italy in November 2011, integrating research and operational top experts of global first-class enterprises on agricultural machinery manufacturing. It also set up offices in Bologna, Turin, Piacenza in Italy and Tianjin, Weifang in China. There is a total of over one hundred staff currently. The European technology center plan faces to high-end customers in China and mid-range and high-end customs in global. Foton Lovol develops a number of new platforms year by year. The horsepower covers 80-600HP. In order to improve the reliability of its products, Foton Lovol heavy industry established a first-class trial experiment center in the world in Bologna in 2013. Only after 2,000 hours test of durability in laboratory, can all products of its tractors and related components be put into market. At the same time, it also strengthens the creative abilities of commodities in product innovation and business change, and continuously promotes the industry value chain of agricultural machinery equipment stride forward to high-end market. The products of Foton Lovol heavy industry are favored by customers in the markets of Italy and neighboring European countries. Its market holding has a substantial increase.