As the world's largest construction machinery market, for years  the US market has more than 1/3 of the bulldozers capacity of the world. Shantui, after nearly a decade time of product R&D and market development, a successful breakthrough into the US market has been done earlier this year, with setting up of local agent. Shantui has taken the US market to be the new strategic market after the Russian federation, the Middle East and other markets in the following years. In order to stabilize market channels and seek greater market share, Shantui has carried out series of marketing tactics.

US Eastern time 9:00 on May 3, Shantui North Carolina agent launched the customer experience day, inviting the US top equipment users and purchasers. The President of Shantui Mr. Zhang Xiuwen attended this activity, which is the symbol that Shantui marketing tactics in US now formally phase in.

According to the local needs and trade habit of the US market, Shantui staff and local agent planned and designed targeted experience day activities, including: introduction of business mode in US, support system display, equipment demo show, users test driving and Q&A. The new business mode means Shantui agent could provide customer with financing service, after-sales service, extended warranty according to customer requirements. After using of the equipment, Shantui agent can provide customers with second-hand equipment evaluation, repurchase and resale. In the entire life span of an equipment, Shantui agent provides a sound pre-sale, after-sales service support, spare parts warehousing, logistics management, GPS remote diagnostic technology and information exchange to satisfy customers’ all kinds of requirement.

The rain came down during the equipment demo section, while the performance of Shantui equipment in the slippery road became even better, showing great reliability. The excellent performance won praise of on-site customers and many more customers are eager to have a test drive. This customer experience day commit a good beginning of Shantui in the US market and lay solid foundation for a speedy development in the future.