On May 11, 2016, the match of AFC Cup, Laos Toyota VS Burma Ayeyawady United Team, kicked off at Laos Vientiane National Stadium and SDLG. As the only top sponsor of engineering machinery brand of the AFC Competitions, SDLG seized the opportunity to organize and invite relevant project leaders of local large enterprises, Chinese-funded construction enterprises and mining enterprises in Laos to come to watch the game and feel football passion and dream, with “SDLG Cheers for AFC Cup Full of Passions and Dreams with You” as the theme.

 

As the most influential and highest-level football game across Asia, AFC Cup has become increasingly influential in Asia and even the whole world and won more and more audiences and fans in recent years.

 

This time, SDLG took the football game as an entry point and promotion medium to invite local key accounts in Laos to feel the fighting spirit of football together, manifesting the high integration of SDLG’s corporate culture and football game and reflecting its extremely great courage; completing SDLG’s brand concept “Reliability in Action for Users”.

 

As SDLG CEO Yu Mengsheng said, “SDLG’s rapid development is inseparable from our corporate culture--teamwork first. Engineering machinery industry is full of intense competition, so we must work together with all interested parties like a football team in order to occupy a position in global engineering machinery brands, which corresponds with football spirit and AFC Champions League spirit.”