XCMG Present at "2016 China Brand Forum" - Great Spirit of Craftsman for Great Machines of China

November 24, 2016

Vice President of XCMG Wu Jianglong gave a keynote speech -- XCMG won the first "China Brand Award - Innovation Award"

Innovation enhancing the value and leading the growth of Chinese brands.

The second "China Brand Forum" sponsored by the People's Daily with the title "Innovation and leading: towards the medium and high end" was opened in Beijing on November 8. Vice Chairman Yan Junqi of the NPC Standing Committee and President of the People's Daily Yang Zhenwu attended the opening ceremony and delivered a speech.

Nearly 100 well-known business leaders, including Chairman of Wanda Group Wang Jianlin, Chairman of China Huarong Asset Management Corporation Lai Xiaomin, Chairman of Gree Electric Appliances Dong Mingzhu, Chairman of Jingdong Group Liu Qiangdong, Chairman of Qihoo360 Technology Corporation Zhou Hongyi, and leaders of XCMG, as well as the experts and scholars from CPEA and etc. gathered in the forum to exchange notes and share experience for good plans centering on how to enhance the international influence of Chinese brands.

Commissioned by the Chairman Wang Min, Vice President of XCMG Wu Jianglong, as a representative of China's industrial manufacturing enterprises, attended the forum and gave a keynote speech titled "Great Spirit of Craftsman for Great Machines of China", which was highly praised by the leaders, experts, scholars and entrepreneurs. This event effectively helped promote XCMG's brand reputation and recognition.

In 2015, 31 Chinese brands have entered the "World Top 500", with the competitiveness and reputation of Chinese brands steadily increasing. XCMG, as a 73-year-old veteran state-owned enterprise, is actively participating in the reform of China moving from a manufacturing power to a brand power by aiming at high-end market, breaking through and daring to surpass.

Wu pointed out in his keynote speech that the key to the revitalization of the industry is the rapid development of high-end manufacturing industry, and the manufacturing industry of China has had the ability to move towards medium- and high-end market although we still have a long way to go. We believe that the following four aspects should be knew well in achieving this goal.

First, leading technology and innovation is the soul for moving towards medium- and high-end market. He who takes the first step in technological innovation will be the first to seize the opportunity and win the advantage. Beijing Sanyuan Bridge was integrally replaced once in only 43 hours this time last year. Totally, 4 sets of 500t and 300t of XCMG all-terrain cranes were used in that project. These large equipment and the 4000t level of crawling crane as well as other products that represent China and even the world's advanced level are all the core innovation fruits of XCMG. So we can say proudly that many of our innovation products lead the world's high-end technology.

Second, the spirit of craftsman of manufacturing and being indestructible are the standards for making great machines. Inspired by the German spirit of craftsman, Chairman of XCMG Wang Min put forward the idea of "technology leading and being indestructible", which is the key factor for XCMG to manufacture great machines. Comprehensive development of medium- and high-end products and enhancing user value and enterprise value are the key breakthrough points for the structural reformat at supply side. Finally, what the users get are brand quality, reputation, credibility and assurance.

Third, moving towards medium- and high-end market is inseparable from the concentration on international strategy. Chinese enterprises must adhere to independent innovation and the "going out" strategy, because only focusing on the deep integration with international advanced level can we truly achieve the simultaneous improvement in production, technology and quality, which is also the only way to build high-end brands.

Fourth, the overall solution under whole life cycle is the key for sustainable development of Chinese enterprises. Focusing on whole life cycle management of products and providing customers with overall solutions is the important part of XCMG's development strategy of "internationalization, lean production, overcoming weakness, and sustainability". XCMG will embed the industrial information technology of Internet era into the host, break through the neural network by intelligent manufacturing, forge lean production platform, and create "technology leading and indestructible" medium- and high-end products; lay out operating lease, post-market operation and other new models, and focus on financing and accounting, construction machinery e-commerce and other new industries.

In the forum, in order to establish the industry benchmark and play a leading and demonstrating role for the construction of Chinese brands, the sponsor selected and recommended a number of well-known brands and emerging brands with competitive advantages, innovation advantages, growth potential, and social responsibility, and opened the "China Brand Award" for the first time. 13 companies including XCMG, Wanda, Gree, Yili, CNNC, CRRC won the "China Brand Award - Innovation Award".

During the forum, Mr. Wu also received the interview of "The Voice of China Brands", where he elaborated XCMG's gold standards: innovation, internationalization, and Wang Min's "technology leading and being indestructible". "We will continue to move towards medium- and high-end market and create world-class successful practice and exploration," said Wu.